Our initiative for adidas was to introduce an entirely new in-store, mobile driven experience.
Using QR Codes on in-store POS, clothes and packaging, consumers were directed to a mobile ready site and ‘Look Book’ which featured a vast array of clothes in their new ‘Originals’ fashion range.
After a test in the Netherlands we rolled the campaign out globally.
The initiative allowed adidas to take their in-store POS to the next level, and to capture data about their in-store customers they would never otherwise have had.
We built an app to allow users to share their scanned images via our own social platform, and in wider social media of Facebook.
The social platform brought together the off-line and on-line worlds via a barcode: and we called it ‘baagloo’.
Clientadidas GlobalServicesStrategic Planning / Creative Development & Execution / Mobile Technology / Production
