Canon asked us to help them promote their 5 Year Warranty on ‘Pro- level’ cameras, such as the EOS 5D.
We produced a suite of materials including this on-line movie which also ran on screen in key dealers throughout Europe.
Our approach was to capture the moody, quality feel of a luxury car ad.
We focused on the curves of the product in order to emphasise the high standard of craftsmanship and precision that goes into every camera Canon make.
Sales of Pro range reached an all time high shortly after the launch of their 5 Year Warranty.
ClientCanon EuropeServicesStrategic Planning/ Creative Development & Execution/ Production
