As part of a Pan-European launch campaign for the Canon EOS 40D we prepared a wide range of in-store and on-line materials including a Branded Content/ demo video featuring world renowned photographer Erik Refner.
Using imagery taken straight from the video content for the in-store meant both communications synergy and a cost effective use of funds.
These in store A2 posters doubled up as a ‘How To’ folded leaflet to give to consumers, and also as an insert in relevant Photography magazines and press.
The result was one of the most successful ever launches of a new Canon DSLR camera.
ClientCanon EuropeServicesStrategic Planning / Creative Development & Execution / Production
