Canon briefed us to describe the benefits of the Digic 4 sensor in a clear and simple way.
Our response was to take a series of low lit images and highlight the fact that Digic 4 ‘brings out the best in people’.
Beautiful and sensitive image creation is the output from our incisive strategic thinking.
That’s why our work connects with communities all over the world.
In this case, in 23 countries around Europe.
ClientCannon EuropeServicesStrategic Planning / Creative Development & Execution / Production / Print