Inspired by the rise in popularity of TV talent shows, we took an initiative to Canon to find Europe’s best undiscovered Photographic talent.
The concept became a multi-channel event called ‘The Assignment’ for which we were deployed to handle in-store and on-line communications.
This trailer for the event was produced among many other in-store and on-line tools by us and featured the Director of Photography from ‘Top Gear’.
ClientCanon EuropeServicesStrategic Development/ Creative Development & Execution/ Production
