TDK briefed us to develop a campaign that would bring their ‘Scratchproof’ DVD proposition to life.
We conceived the idea of a ‘VJ’ (Video Jockey) hurling a TDK DVD into a wild crowd of music lovers, confident it would still play after it’s rough treatment.
The ad played on MTV and across on-line media.
The ad also supported their TDK X-Central Music event in London.
ClientTDK EuropeServicesStrategic Planning/ Creative Development & Execution/ Production
